To avoid the gains and losses when more people use adblockers, publishers must facilitate an open and honest dialogue with users. If an ad blocker is enabled in a browser, publishers should request that it be disabled, as it " interferes with the proper functioning of the site ". But publishers should never block or hide useful content on their sites. Disabling an ad blocker should be a request, not a request. Try to communicate with users and teach them how to properly use the tools created for the existing advertising market.
Admitad and Adblock “Using admitad, we regularly perform experiments to test various current banners, on-page advertising links and different browser jewelry retouching service extensions to prevent actual content and target action tracking from being blocked,” said Alexander Blokhin , head of the Tracking department at admitad. "This makes it possible to discover and resolve issues that our advertisers and publishers encounter even faster." admitad connects publishers and advertisers worldwide for secure and profitable CPA marketing activities. According to data analysis in May 2017, Opera ad blocker
built-in by default and uBlock Origin with privacy option enabled both block GTM. If an advertiser is onboarded through the use of Google Tag Manager and it still happens, a certain set of settings (Opera or uBlock Origin) causes tracking pixel calls to be blocked. In the browser console it would look like this: Anything extracted from GTM is blocked. According to Liveinternet, Opera's global share is estimated at 1.2%. This allows us to estimate how much money publishers and affiliate networks might be losing on users of this browser.