Follow these five steps to create your meta descriptions quickly and easily:
Expand on your title tag
Match search intent
Use active voice
Deploy the meta description
Let’s get into it.
1. Expand on your title tag
Always think about the description as something that complements the title tag. Titles should summarize a page using a few main keywords that characterize the topic. The meta description offers a chance to expand on that further.
4 check broken links meta description
In the case above, the short description motivates users to click on our broken link checker because:
It checks pages and websites.
It takes internal and external links into account.
The tool is fast.
It’s not a lead generation trap; you can use it on the page right away.
Don’t worry about shoehorning keywords here. It’s more important that you create something that connects with the reader and entices the click. Use your USPs where suitable.
2. Match search intent
Search intent is the ‘why’ behind a query. In other words, what are most people looking for when they search for your main keyword?
Do they want information?
Do they want to buy something?
Are they looking for a specific website?
Do they want a quick answer to a question?
You can use the search results as a proxy for this. Google strives to provide the most relevant results for searchers, so look for commonalities amongst the snippets of top-ranking pages.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
For example, almost every result for “meta description” shows a definition in the snippet…
5 meta desciription definition snippets
…so we’ll go with that as well.
Other SERPs may not be as straightforward, but you can always pick up on some clues. Let’s take a look at “how to tie a tie”:
6 how to tie a tie
All the snippets talk about different types of knots, and most mention how the post includes step-by-step instructions. That tells us these things are probably important to searchers and are worth including in a meta description.
Just be careful with mixed intent SERPs like “standing desk.”