Not only do they have to master the company's sometimes complex products and offerings, but they also need to communicate quickly and concisely - and in a different way than their competitors do. Job Function Email List Complicating matters is the Job Function Email List long and often complicated buyer journey. However, there is good news. According to our latest research, as reported in Technology Content Marketing 2017.
Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64% of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful. Job Function Email List compared to one year ago; 92% of those marketers attribute. Job Function Email List that success primarily to doing a better job with content creation. tech-research-2017-factor-increase.
Success So, what specifically about successful content creation? Tech marketers who are most successful with content marketing (i.e., this year's “best player”) often approach. Job Function Email List content creation differently than their less successful counterparts. Job Function Email List Consider the differences shown below, compiled from our seventh annual content marketing survey. tech-research-2017-factor-creating-content-comparison.