In this post, we’re going to go over what behavior segmentation is, why it matters, and a few tips to get you started. What is Behavior Segmentation? Behavioral segmentation is the practice of breaking down your target audience into unique segments that you can then market to individually based on specific actions they’ve taken. This includes breaking users down by the following: Use or need of the product or service based on site or social activity Which products or services they use Stage of the buyer’s journey, including contacts, leads, and customers Specific behaviors they take on a website, like which pages they view WHAT THIS LOOKS LIKE Each brand will have a variety of different audience segments, including those based around trackable behavior.
An online grocery delivery company selling fresh fruits and vegetables might have the following segments: Some customers choose the retailer Whatsapp Database because it’s convenient; a few clicks and their order is on their way, without the shopper needing to get dressed, get their kids in the car, and hit the store; they may be more likely to have high average order values they place regularly and within a few minutes of starting Others might take several weeks to plan an order; they might be using the service to supplement their needs due to lack of access, and take their time to only place an order.
When it’s relevant or worth the cost of shipping Some may be budget-conscious, clicking on emails that promote sales or shopping predominantly discounted items on the site Each segment will respond best to different types of messaging and offers. Why Behavior Segmentation is So Important Behavior segmentation is a must-have for all marketing and sales teams. It allows you to create truly relevant messaging that will appeal to different members of your target audience.