This newsletter setup is an effective way to build KLT because it has three key elements: the personal note helps people feel more connected mailing list to you on a personal level; the article shows them that you have expertise in your area; and the recommends area helps you to share things that you want to share with your people. How often to write?
It may seem overwhelming to put together a weekly newsletter but it really is important to stay in touch with your people at least mailing list once a week. Once you get going it really isn't that difficult, and the feedback you get on a regular basis is really good - you can adjust your content based on questions you receive from your audience too. What to do when you can't write an article?
You don't even have to write an article each week. You can just touch base and send out a few tips on something you came across through the week. You can send out some of your favourite resources. You can even send out a mailing list notification for someone else's event (don't forget to use your affiliate link for passive revenue!) The key is to provide that contact point weekly, and once you start, be sure to keep it up!