To understand the scope of this platform, it is pertinent to mention the data provided by Marketing News on this social network: It has 500 million users, of which only 150 million are Chinese. 20 percent of the users of the social network are between 13 and 18 years old and are considered heavy users. 27 percent of users are between the phone number list ages of 30 and 40, and 32 percent are between the ages of 20 and 24. In December 2018, TikTok added 75 million new users, a whopping 275 percent increase from the same month a year earlier. User spending on in-app purchases increased 275 percent between October 2017 and October 2018. 60 percent of users are women.
Just over 40 percent live in first- and second-tier cities. TikTok added 75 million new users in just one month. 4 aspects to consider. With these preliminary figures, it is not surprising that more and more brands are trying to capitalize on the success and popularity of this social network. Although the logic is the same as for any other social media platform, the phone number list reality is that it is a space that brings totally different dynamics to the table that first-time brands on TikTok cannot lose sight of. In this sense, from Horizont they share four key aspects that brands that start on TikTok should not ignore: Although TikTok allows you to upload videos of up to 60 seconds, it is recommended that this content last no more than 15 seconds.
This is due to the type of public that dominates the social network, which, being generally young, feel more comfortable with simple and easy-to-direct content. Additionally, given the nature of TikTok, it is not recommended to phone number list host multiple messages simultaneously in a single clip. It is better to transmit a single message for each video. To optimize the chances that the user will click on your own content displayed in the "For You" section, it is recommended that the clips always start with the best scene, something that instantly captures the viewer's attention. Being specific is the key. Unlike other social networks, TikTok might not be the best social network for niche audiences. To gain reach, it is necessary to bet on content that appeals to the masses.