GTM container. It requires hours of labor for skilled programmers, which are hard to find and charge exorbitant fees. There is another scenario regarding GTMs and e-commerce stores that is detrimental to both online retailers and their users. Periodically, Internet retailers run promotions and advertise these sales using banners on their home pages. Some of these retailers do this using a GTM container. But users with ad blocker enabled will not be able to see the promotional banner because of ad blockers.
The user cannot tell that there is a sale; the retailer loses on a sale. Ad blockers and publishers The percentage of content blocked on various websites varies depending on the topic and audience. Online games and websites with a lot of technological jewelry retouching service content are aimed at sophisticated audiences, who often use ad-blocking programs. On the other hand, fashion blog audiences rarely use extensions to block ads. The gender of the user is also a factor, as men install ad-blocking programs more often than women.
PageFair's study shows that 23% of 200 web users surveyed use ad blocking extensions (on average). Affiliates earn over 90% of their revenue from deeplinking - their ads are virtually safe from ad blockers (at least admitad), and publishers rarely encounter problems with adblockers when placing ads on their Web sites. But in some cases, target actions on advertisers' websites may be omitted, as we discuss this in more detail on our blog. If a target action is not tracked, the publisher and affiliate network will lose money on the target traffic.