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sifat
Feb 15, 2022
In Fashion Forum
You may well be aware that Instagram has jettisoned the public 'like' count from all posts. As part of a recent platform tuneup, according to the Instagram leader, Adam Mosseri, this notable shift was designed to “reduce anxiety and social comparisons” across the platform. In April 2019 a number of countries, including Canada, Brazil, Australia and Ireland saw the trial and it expanded to the US in November. While reducing anxiety is a fair rationale for the move, the removal of ‘like’ counting has raised concern among businesses around social media engagement and brand awareness. But, will removing Instagram’s ‘like’ counting functionality have a negative impact on your brand’s social media marketing activities? Here we look at the dynamics of the platform change and if removing ‘like’ tallying could hinder your Instagram branding efforts in the long term. Removing the ‘Like’ count: the immediate reaction With more than over one billion monthly active users, Instagram offers a wealth of potential to brands and businesses across industries. But, has the removal of ‘like’ counting made this highly-engaged social media playground more difficult to navigate? While some brands believe that the removal of like counting will prove detrimental to brand growth and awareness, others believe that the metric itself is superficial. Talking to aumcore on the subject in January, Pierre DeBois, a contributing writer at CMS Wire claimed: “Likes are superficial in interpreting online behavior against sales influence. In comparison, advanced analytics tools can apply iterative steps and inferential statistics to discover customer behaviors and opportunities richer than a like.” Based on DeBois’s outlook, providing you have access to a well-balanced mix of Instagram data and engagement metrics, you will be able to quantify the success of your content while gaining insights that will empower you to improve your Instagram marketing strategy. The removal of likes may be somewhat jarring to brands and marketers, but perhaps it’s more of a vanity metric than an insight into how a piece of content truly resonates with your audience. Concerning influencer marketing, in particular, the removal of ‘like’ counting will have a minimal impact on brands that focus on offering genuine value to their audience and driving real engagement with Instagram users. That said, not long after the ‘like’ removal initiative was rolled out in November 2019, influencers including Canada’s Kate Weiland noticed a reduction in the number of likes or comments their posts have received. The immediate reaction of Instagram users on both sides of the marketing coin (brands and influencers as well as consumers) has been mixed. Singer Nicky Minaj, for instance, was disgruntled by the removal of ‘like’ counting, Tweeting that she would no longer post on the platform. And visual artist Peter DeLuce shared a similar sentiment, stating a belief that “the removal of the feature will take with it personal validation within the art world, thrusting art back into the subjective hands of the so-called elite”. Instagram: Has Losing the ‘Likes’ had a Negative Effect? One survey from 2019 shows that over 50% of influencers across industries say they have seen a slump in likes and follower growth since the change has been implemented. But, while this discovery suggests a negative impact (and a notably sour reaction to boot), it seems that influencer agencies that cement brand deals and marketing campaigns aren’t quite as concerned. In conversation with Business Insider, Mike Blake-Crawford, Strategy Director at Social Chain, believes that likes are of mere surface value and offer little in the way of long-term growth: “Likes are the currency of social media. It's going to separate influencers who have trigger-happy followers versus the ones who have a real connection with their audience and have the trust element." It’s true that ‘likes’ are synonymous with social media platforms and ‘kudos’ among users, but the removal of the count feature highlights the fact that working with influencers focused on building long term relationships with their audience is the key to sustainable platform success. Ultimately, what is good for the user is good for the brand. While the initial reaction has been something of a mixed bag, its motives regarding social health and anxiety are pure. And, that could count for a great deal. What’s in a story? The link between ‘likes’ and Insta success Naturally, with the removal of ‘like’ counting there comes change—a shift in marketing mindset. As we know, digital marketing is in a constant state of flux and as such, to succeed long term, the ability to adapt is key. Based on that notion, Facebook and Instagram believe that the removal of ‘like’ counting on Instagram will push brands and influencers to post more original, value-driven content—which, in essence, is the aim of the game. While influencers have reported a reduction in Photo Editing Services Instagram post performance since the removal of ‘like’ counting, as the platform evolves, there is an increasing number of ways to get creative and engage your audience on the platform. Instagram Stories and video (IGTV) are among the most popular mediums for general influencer social media engagement, both of which prove more popular than your average Facebook post or Tweet. Despite the fact that Instagram Stories do not display public engagement metrics—and never have—one-third of the most-viewed Instagram Stories are produced by businesses. Our human affinity for storytelling lends itself to the Instagram Stories format. It’s a medium that’s focused purely on connecting with the audience and vanity metrics including ‘likes’ and comments. And, that’s why as a medium, it’s so effective. In addition to enduring the power of Instagram Stories (96% of US marketers alone plan to continue using Stories ads in the coming months), experts believe that IGTV could be the next big thing for Instagram marketers. A brand that is known for its commitment to innovation, Netflix drives a wealth of brand engagement through IGTV by posting frequent content that entertains, amuses, and inspires.
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sifat
Feb 15, 2022
In Fashion Forum
I sincerely hope that this update finds you all safe and well. Never, when I was writing my Winter update in December, did I ever imagine that our next member update would be written in the midst of a global pandemic. I am so aware that these unpredictable and uncertain times are creating new and unexpected challenges in the way that we live, study, and work, and that this can be both mentally and emotionally challenging. First and foremost, I want to assure you that all our teams here at DMI are working rigorously to ensure that your programs and membership services are unaffected and that you get as much information, flexibility, and support as reasonably possible. We’re in this with you and we get it! It can be difficult to stay positive, as you’re Philippines Photo Editor removed from your routines, possibly isolated from colleagues, friends, and family, and as you try and set new structures and habits. You might, like me, find yourself working from home with your spouse and children - trying to juggling competing schedules and meetings, get through your kid’s school curriculum (if you have one), while keeping them from making an appearance in your virtual meetings. Or maybe you are house-sharing and trying to establish a whole new dynamic with your housemates and set up individual workspaces. Perhaps you’re living alone and feeling it, or living with your parents and dealing with other issues. Share with your DMI Community on how Covid-19 has been impacting you, your business or your life. It is in these times, however, that we learn new skills, and resilience, that we learn to adapt and be innovative. So in this Spring update, I am going to concentrate on giving you some guidance and practical tips on how to manage working from home, keep mentally strong, and to direct you to some of the assets in our library and community forum that you’ll find beneficial during this time. Tips for Working and Studying at Home Keep yourself Healthy, Happy and Productive with these 9 top tips. Don’t forget to tell us your tips and tricks for working and studying at home here. Tip 1: Get Dressed - You’ll see plenty of tips recommending you to dress as if you are going to work. Depending on your work dress code, this actually might leave you feeling a bit out of sorts - personally, the idea of sitting suited and booted at a desk when I won’t be seeing anyone does nothing other than make me feel a bit ridiculous and uncomfortable. The key takeaway in this tip is really about the psychology of starting the day as a workday. Keep to starting the day as close to a normal routine as possible. So, get up, shower, get your breakfast, and get dressed - don’t stay in your pajamas all-day and start the day as you usually start your workday. Tip 2: Create Your Space - Make sure you have a dedicated space and that you have easy access to everything that you need. That includes getting the temperature and lightning right (blinding sunlight and a virtual meeting is not a great mix). Make sure your space allows you to sit comfortably at a desk space, somewhere that’s quiet and that will allow you to concentrate. You can also learn some tips on how to look your best on a video call. Tip 3: Organize Your Time - Plan and coordinate your day. Take control and set your day up so you can manage your time effectively and be productive. Check out what meetings you have the day ahead, you may have to coordinate with those within your household: for example my spouse and I try not to have virtual meetings at the same time, so one of us can act as a parental vigilante/referee during this time. The important factors in this top tip are motivation and productivity. So set a to-do list, make sure you address the priorities and challenge yourself to tackle a handful of those little horrible tasks that you could easily kick down the road for another day. Tip 4: Goal Setting - Yes, this tip could be included in organizing your time. However, its importance really shouldn’t be underestimated. To keep yourself in a happy headspace, make sure that the to-do lists you create are realistic and achievable. That will make it more rewarding and keep you focused. Tip 5: Minimize distractions - The critical word here is “minimize”, in this current global situation it’s near impossible to remove or eliminate all distractions, especially as we are all online. Trying to multitask won’t be productive and will leave you feeling frustrated and agitated so when organizing your schedule do small things to make your space is calm - turn off text and email notifications and schedule in times to address/respond to these. Create a signal/sign so that your family/housemates know when you CAN and CANNOT be disturbed. Tip 6: Take Breaks - It can be tempting when working from home to power through and keep working but regular breaks will boost your productivity and focus. Furthermore, it feeds into keeping that normal routine - if you had an 11 am coffee/tea break when working from an office, do the same at home. Physical exercise and timeouts are also good for maintaining your mental health and wellbeing so stretch your legs at lunch, try some meditation or do a workout using the many apps and videos that are available. Tip 7: Go Digital - There is a myriad of technology apps, tools, and platforms to let you communicate with your clients, colleagues and fellow DMI members. Use video technology, where feasible, IMs, and DMs to communicate. Take full advantage - it's good to talk for business and for mental health, so make sure you're fully present. Tip 8: Stay Connected - Get creative and make excuses to get together with your colleagues. This is so important - it reminds us that we are all working together for a common goal. It provides an opportunity to share problems and celebrate wins and completed tasks. Here at DMI, while we work from home, we’ve been using our internal platforms to share pictures of our workspaces, photos of teams coming together for online meetings. We have shared pictures of uncooperative pets invading workspaces, weekly communal online tea-breaks have been set up, as have our Friday BYOB cross-departmental signoff session. Just a handful of ways in which you can come together. If you have a tip on staying connected, why not pop over to the forum and let your fellow members know what you are doing to keep connected to your team and colleagues. Tip 9: The Finale, Look After Yourself - Saving the most important tip for last! A happy, rested you is the key ingredient. Get those eight hours of sleep. Make sure there is a degree of separation between work life and home life - when your working day is done, close over the door to your workspace. Be mindful of the information you consume about Covid-19. Invest time in yourself - Learn, Exercise, Play, Rest, and Laugh. GO DIGITAL I mentioned in the tips above that there are a number of apps, platforms, and tools that can help you get organized, help with productivity and host meetings/events or even help you get some physical and mental exercise. Most, if not all, offer free and paid-for versions. I am not recommending any specific ones, but here’s a look a list of some of the most popular
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